Week 10: Mock It Up

Getting feedback on a concept

📌 Introduction

This week, I was asked to create a one-pager presentation for my food waste platform and show it to potential users. The purpose of this exercise was to examine and get feedback on how much users understood my concept.

Let’s take a closer look at what I showed the participants and the input they gave.

🛠 Creation

Since I had outlined my main features last week, I spent some time looking for inspiration on Behance. I was trying to find some fun examples of scheduling platforms and also something for the onboarding experience. These are the ones I bookmarked.

Awesome work by Nedia Patrik (left) and Ліля Высоцкая (right).

Then, I proceeded to incorporate elements from these platforms into my concept. Here’s how it looks, plus the other features I designed:

Isn’t the watermelon so cute!?!

Once the main screens were ready to go, I started building up the “one-pager.” I have to admit I kind of cheated on this —my presentation had two slides. The reason behind why I did not follow the guidelines was because I wanted to put the concept through two different scenarios:

1. First, one slide where the user would see only images and a short text describing the platform features as if it was on the App store — which looked like this.

2. Then, a second slide with clearer details and steps on what users could do with it — that looked like this.

📊 Feedback

I’m glad I pursued showcasing two slides. At a presentation level, users thought that on my first slide — the one with the cool angles — I was trying to sell them the phone. A factor that directed them to think like this was the angles themselves; users couldn’t appreciate the features clearly. Also, someone mentioned the name Scrapsy was confusing and sounded like it was about paper disposal.

➕ Users really liked…

1. How the watermelon in the onboarding screen looked bitten. This hinted it was about food waste.
2. How convenient it could be.
3. How you can schedule the number of bins you had.
4. How the ingredients are shown in pictures and how they can get recipes to follow.
5. Last but not least, how the colors looked and matched.

➕ Areas of improvement

1. Make the problem clear. One user pointed out—what is the hassle you are solving? — after reading a title on the “cool” slide.
2. Emphasize the importance of a more circular system and who provides the services. It was confusing for users to understand why they would receive produce after giving their food waste and providing them with these services.
3. If using the “cool” slide, I should add a concise description to each title.
4. Lastly, I should allow users to add notes when scheduling pickups.

💭 Final Thoughts

The first thing I need to do is stop assuming everyone knows food waste is a problem. We have grown up with this idea that you peel a carrot, chop its ends and toss them because there’s no “value” in them. Well, it’s time to change that up.

Then, I should probably avoid using angles on my feedback mockups, even though I get equally confused as my users when looking at app images on the App store. However, these are ready to be tested and used. So, I guess there is a difference in which to use.

For next week, I will have this semester’s final presentation. Wish me good luck!

As always, stay safe and healthy. See you next week✌🏼

Thank you for taking the time to read through my post.

To connect or share your opinion, please reach out to me via email at crussoherrera@sva.edu.